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Testimonials Just Keep Working

by Tom Kirkhart Today, we produce more testimonial videos than we have in years. Why? Testimonials just keep working. Maybe it’s the “show me,” or “prove it” attitudes coming from social media, or a simple case of seeing is believing, but testimonials continue to shine. In their Video Marketing Strategy survey, Ascend2 reported that customer […]

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CRM Won Top Honors at 2017 ADDY Awards

By Evan Morris    Just in time for the close of “awards season,” our CRM Studios’ Shreveport/Bossier studio brought home the gold from the 2017 Louisiana ADDY Awards. And by gold, we mean the highest honor, receiving the coveted 🥇  Professional Best of Show for the Christus Highland Birthplace Television Campaign. Overall, CRM Studios won […]

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Save Time and Money on Location Shoots

By Evan Morris When CRM Studios moved to its Las Colinas offices in 2008, we discovered something surprising: We have a vast amount of professional production equipment, somewhere in the neighborhood of $12 million worth. That’s both good and bad. Good, because all this equipment is essential on location shoots for our clients. Bad, because […]

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Testimonials are Back

The tried-and-true advertising technique, Testimonials are back. Be it a business leader, flamboyant athlete, trusted public figure, famous actor or other household name, it doesn’t matter who as long as they are well known their opinions can sell. Who can forget the scandalous (at the time) Beautymist pantyhose commercial, featuring New York Jets quarterback Joe […]

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