About CRM Studios

dallas7Dallas video production company, CRM Studios is one of the largest and most respected privately-held video production and post-production companies in the nation. We offer a myriad of corporate, commercial and broadcast production services, including full turnkey “script-to-screen” productions, to meet the needs of our clients.

Services we offer include: Content Creation, Pre-Production Coordination, Soundstage & Location Shooting, Lighting & Grip Support, Camera & Equipment Access, Award-Winning Editing, 2D and 3D Animation & Motion Graphics, Audio Recording & Sound Design, Broadcast Capabilities, Webcasting, 3D & 4D Ride Film Creation, Duplication/Replication, DVD Authoring, and much more.

Our Mission

To be one of the premier creators, producers, and providers of media content, technology and innovative production solutions.

Achieving our mission will require:


  • Strategic alliances with our major customers and suppliers based upon our joint consensus, and our absolute commitment to customer service and satisfaction that sets industry standards.
  • Cutting edge technology and creativity to improve the total value delivered to our customers.
  • Leadership in development of the creative process and production capabilities that mirror the needs of our customers in all respects.
  • An organization and company culture that attracts superior people; emphasizes accountability and rewards results, commitment, customer responsiveness, teamwork and the taking of calculated risks.
  • A relentless commitment to out-performing the competition in terms of creativity, quality service and cost.

Accomplishing this vision will redefine the media services industry
and provide enriched levels of rewards for our customers and for our organization.


pic1Founded in 1994, CRM began as Circle R Media, the in-house production department of Circle R Group, the in-house advertising agency for RadioShack Corporation. As the largest in-house ad agency ever assembled under one roof, Circle R Group had annual billings of $420M and housed 350 creatives at the RadioShack corporate campus in Fort Worth, Texas. In 2003, Circle R Media divested from RadioShack and became a wholly independent company, taking the new name, CRM Studios, in an effort to remember our past, but look toward the future.

In 2008, CRM Studios moved from our location in Fort Worth to our present facilities in the historic Studios at Las Colinas in the Dallas Communication Complex. To learn more about our history and to view links from our past, visit our blog.

Our Team

Steve Dunning

CEO *Co-Owner
Executive Producer * Director

25+ years as video/film director/editor

Directed & produced hundreds and hundreds of projects from $5K to $2M

Career highlights include over 20 national toys spots, national/regional commercials, entertainment projects

Spent over a dozen years at Aries Productions before joining CRM in 1998

Oversees all CRM Studios' operations, financials, HR, etc.

Tom Kirkhart

Co-Owner * Chief Marketing Officer
Executive Producer

30+ years experience in marketing/strategy/production management/management/ advertising/writing/creative content development

Broad experience in managing creative projects from national ad campaigns to marketing videos to entertainment projects

Career Highlights: large ad agencies- Bozell, Diests Harmel, Publicis, Ogilvy & Mather & and corporate- Kodak, Conagra, Omnicom

Greg Lawrence

Director of Broadcast Production

over 25 years experience as a creative copywriter/producer

Extensive marketing experience from more that 10 years with some of the largest ad agencies in the region

Numerous Shreveport/Bossier Ad Club Addy Awards including 3 Best of Show and 4 best of Broadcast Awards

Brannon Preston

Executive Producer * National Sales Director

15 years as producer in production/post production/animation/visual effects as well as 5+ years in radio broadcasting

Experience/responsibilities includes securing new clients/maintaining existing clients, as well as managing company's sales force.

Production management from project inception through deliverables including working with celebrity talent and international locations

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