THE VIDEO IS FINISHED, NOW WHAT ABOUT THAT DISPLAY?
When it comes to video production, one of the most overlooked aspects of the planning process is creating engaging video displays. You spent hours planning out your corporate video, tirelessly answering questions like, “What’s it going to be about?” and “What’s the point?” and “What do we want the viewer to walk away with?”
There was the preproduction and the interviewing and the writing leading up to the big day of the shoot. Maybe it was shot on location in your corporate conference room, or maybe you got lucky enough to shoot on-location in Madrid, Dublin or Vancouver. Then after all the script approvals, time changes and taxi fares you sat for hours in the production company editing room until the video of your dreams was in your hands and ready to upload to your Vimeo site. But as good as the video is, and as much time as you spent getting it there, you’re not quite out of the woods.
Now comes the equally important process of figuring out how it’s going to be presented. You created content to be enjoyed, not endured, so help your viewers out by giving them an interesting and original way to watch your video.
- Are you an eye-care company? Create a custom video display that looks like the lens in a giant pair of glasses.
- Do you own an appliance store? Put a screen inside a dryer or hang one inside a fridge to show off the coolest features with a virtual display of refrigerator contents.
- Are you a corporate HR manager? Engage your employees with a multi-screen display in the break room.
With a little imagination, the ideas are endless.
Apple took this approach and ran with it, creating store video displays that mimic an oversized iPhone. It worked so well, in fact, that many businesses used a similar approach when presenting their videos at trade shows, conventions and in their own stores. Check out the video below to see what we mean.
No matter what though, it all comes down to the customer experience. Make it one that’s creative and dazzling and you could be rewarded with a great sale and a more engaged audience.