At CRM Studios our artists and craftsmen express their creativity in the medium of video production. Everything project is guided by many hands, each with different skills, from script to screen and everything in between. This synergy and cooperation benefits the project as a whole but makes it difficult to appreciate the individual contributions of the artists involved. So let’s pay tribute to the women and men behind the curtain.
A News Crew Beginning
Kevin Alexander, Senior Editor and Videographer in the Shreveport, Louisiana office, has been with CRM Studios for three years. Before that, he honed his skills chasing footage for news stories, shooting and video editing that had to turn around quickly.
Covering stories like the Columbia Shuttle Disaster and Hurricane Katrina, Kevin says, “A videographer is a jack of all trades, mindful of all aspects, all phases of the piece, from start to finish.”
Move to CRM Studios Shreveport
Kevin’s enthusiasm and attention to detail caught the attention of a long-time client of CRM Studios LA, who quickly added him to staff. Today, Kevin spends more time editing than shooting, and that attention to detail is put to good use. “Of all the aspects of production, I really enjoy color grading — mostly using Da Vinci Resolve. I would also say that my favorite projects to work on are documentary-style projects.”
It’s important to note that all editors and shooters at CRM Studios can swap positions. Editors that shoot are better editors and better shooters.
Advocate for PKU
Like a news story, a documentary tries to get the word out about important matters quickly and clearly, something Kevin has done for years as an advocate for PKU. PKU, or Phenylketonuria, is a rare genetic disease in which someone’s body cannot metabolize protein.
The disease affects about 16,500 people in the U.S. and more than 50,000 worldwide. If not diagnosed and treated quickly, PKU can lead to seizures, brain damage, and intellectual disabilities, yet is detectable in infants by a single heel prick test. Kevin was diagnosed when he was 9 days old.
The only therapy for PKU is a low-protein diet. Which is not as simple as avoiding meat protein, Kevin reminds us, as some vegetables have a fair amount of protein.
Doing Something About It
Having a rare condition like PKU can make you feel isolated. Growing up, Kevin didn’t know anyone who shared his experience and wouldn’t meet someone else with PKU until college. He wanted to advocate for PKU, but his news schedule kept him really busy. Finally one day, Kevin decided to make a “down and dirty” video and post it to YouTube. The response was much larger than expected.
“There wasn’t a lot out there about PKU; people are hungry for information.” Kevin started getting invitations to share his experience and has traveled to Finland, Brazil, Australia, Germany and all over the United States to speak and show his videos. “For all the downsides of social media, it’s been great for the rare disease community.”
The Work Continues
Kevin continues to work with the National PKU Alliance and the Lifting the Limits for PKU Campaign to promote awareness and raise money for research into this relatively unrecognized condition. Even after millions of dollars were raised for research, most insurance companies still won’t cover the treatment expenses of PKU. Expenses which can include up to $18,000 a year for specialized food. The “Medical Nutrition Equity Act” seeks to change that.
This year, Kevin and CRM Studios created a documentary-style project to advocate for that act, dedicating more production value, including color grading to the cause.
“I love the spontaneity that occurs when you tell someone’s story,” adds Kevin. We produce fundraising short documentaries for medical schools here in Shreveport, LA and Mobile, AL, Working on those projects is the highlight of my year.”
“I love what I do,” Kevin says. “But to be able to do what I do for a cause is wonderful.”