CRM STUDIOS CASE STUDY
Company Anniversary Videos
Client: XTO Energy
Purpose: Company Anniversary Videos
Same Time Next Year?
We Can’t Wait to Celebrate You!
CRM Studios has been creating company anniversary videos to commemorate important company milestones for decades.
XTO was looking for an effective and symbolic way to celebrate their 25th anniversary. CRM Studios had previously done company anniversary videos for many of the milestone anniversaries of XTO Energy and other companies like Justin Boots (125th!), Ben E. Keith (100!), Van Cliburn (50th!), National Financial Partners and more!
XTO felt the best way to demonstrate the success of their company over the years was with the powerful visual metaphor of climbing a mountain all the way to the top.
Providing the kind of powerful imagery such a striking metaphor required was top priority. Keeping the costs down and ensuring the safety of the crew and talent made the top of the list as well.
Experienced climbers would be needed. It’s one thing to strap a GoPro to a professional climber and say, “action,” but if you want shots of the climber from different angles, you’re going to need a crew. Specialty equipment was required to get certain shots. Cameramen could not follow the climber up while filming the whole time, and there’s no room on a mountainside for a jib arm. Finding the right location was tricky as well. The mountain had to be tall and steep enough for a breathtaking view, but not so steep as to render filming impossible.
Planning & Research:
Locations had to be scouted, experts consulted and permits obtained. Weather forecasts were studied and fingers were crossed since the whole thing would take place outdoors. Enchanted Rock in the Texas Hill Country outside Llano was very accommodating and fit our visual needs well. We also had to find and hire an expert climber to advise us on the shoot.
Strategies & Tactics:
We used an 800mm lens for those really long shots. The zoom would allow the viewer to “follow” the climber on his ascent. Our climber, Adam from Austin, served in triple capacity: he was our consultant, our safety rigger for the crew, and he was on-camera talent as well.
The end result was a truly spectacular homage to a great company and all their hard work. Just as XTO was able to meet the challenges and scale the mountains that were in their way figuratively, in shooting this ambitious company anniversary video, CRM Studios got to do it literally.
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