By Shawn Fernandez, Content Strategist at CRM Studios A video can earn plenty of views and still fail to create business results. Views, likes, and completion rates can tell you whether people noticed your content. But they do not tell you whether the right people took action, contacted your team, or became customers. For businesses…

You are probably being asked to make more videos with less time and less budget. AI video tools promise instant results, and sometimes they deliver something usable.

By Shawn Fernandez, Content Strategist at CRM Studios Dallas-Fort Worth is not just growing. It is attracting decision makers. As more corporate HQs and regional hubs relocate to North Texas, the operational checklist is obvious. Real estate, recruiting, compliance, logistics. What is easier to overlook is the part that determines whether the move feels confident…

By Shawn Fernandez, Content Strategist at CRM Studios Most teams can tell you how many views their last video got. They can pull likes, shares, and completion rate in seconds.  In June 2026, the world’s attention turns to North Texas as the FIFA World Cup comes to the Dallas/Fort Worth area, with matches hosted at…

Unlock the video KPIs that drive real business growth. Go beyond views—learn to measure video impact by tracking pipeline, revenue, and deal velocity. Discover how to connect video to sales outcomes and build a results-driven content strategy.

Long before “content marketing” was a buzzword, CRM Studios (born inside RadioShack as Circle R Media) programmed in-store TV that educated, influenced, and sold. Here’s the origin story, the modern system, and how to turn your brand into a channel that drives pipeline.